What is accent translation versus accent neutralization?

Sanas positions its product as accent translation, not erasure — deliberately contrasting with the 'accent neutralization' and 'accent reduction' language common in the category.

Sanas frames the distinction as both strategic and ethical: its accent-bias content carries the message 'Hire Talent, Not Accent' and argues against accent erasure, reinforcing a dignity-centered narrative.

Sanas has published its own account of the terminology — accent translation, neutralization, localization, and familiarization — explaining why it favors 'translation' over 'reduction/neutralization'.

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